{"id":36337,"date":"2023-09-21T08:08:00","date_gmt":"2023-09-21T06:08:00","guid":{"rendered":"https:\/\/beclicked.agency\/?p=36337"},"modified":"2025-09-05T11:56:11","modified_gmt":"2025-09-05T09:56:11","slug":"eviter-spam-emails","status":"publish","type":"post","link":"https:\/\/beclicked.agency\/en\/eviter-spam-emails\/","title":{"rendered":"\u00c9vitez le Dossier Spam : Comment Assurer que Vos E-mails Marketing Atteignent Vos Clients"},"content":{"rendered":"\n

L’e-mail marketing est un outil puissant pour les entrepreneurs, les coachs, les th\u00e9rapeutes et les commer\u00e7ants locaux. Mais qu’arrive-t-il lorsque vos e-mails marketing soigneusement con\u00e7us atterrissent dans le dossier spam ? Chez Be Clicked Agency, nous comprenons que chaque e-mail marketing est une opportunit\u00e9 de se connecter avec vos clients. Voici pourquoi cela se produit et comment vous pouvez l’\u00e9viter.<\/p>\n\n\n\n

1. Utilisation de Mots Cl\u00e9s Sensibles et Comptes Gratuits<\/strong><\/p>\n\n\n\n

Les filtres anti-spam scrutent les mots, les phrases et l’origine de l’e-mail. \u00c9vitez les termes comme \u00ab\u00a0gratuit\u00a0\u00bb et \u00ab\u00a0offre sp\u00e9ciale\u00a0\u00bb, et n’utilisez pas de comptes gratuits comme Gmail pour vos campagnes d’e-mail marketing. Optez pour une adresse e-mail professionnelle li\u00e9e \u00e0 votre domaine.<\/p>\n\n\n\n

2. Probl\u00e8mes de Configuration d’E-mail Marketing<\/strong><\/p>\n\n\n\n

Les erreurs de configuration peuvent envoyer vos e-mails marketing directement dans le dossier spam. Assurez-vous que vos enregistrements SPF, DKIM et DMARC sont correctement configur\u00e9s pour vos campagnes.<\/p>\n\n\n\n

3. Contenu Non Sollicit\u00e9 dans vos Campagnes<\/strong><\/p>\n\n\n\n

Envoyer des e-mails marketing non sollicit\u00e9s peut nuire \u00e0 votre r\u00e9putation. Utilisez des pratiques d’opt-in et assurez-vous que vos destinataires ont accept\u00e9 de recevoir vos e-mails marketing.<\/p>\n\n\n\n

4. Taux d’Engagement Faible dans vos Campagnes<\/strong><\/p>\n\n\n\n

Si vos e-mails marketing ne sont pas ouverts ou cliqu\u00e9s, ils peuvent \u00eatre marqu\u00e9s comme spam. Cr\u00e9ez du contenu attrayant et pertinent pour vos destinataires.<\/p>\n\n\n\n

5. Plaintes de Spam dans vos Campagnes<\/strong><\/p>\n\n\n\n

Si les destinataires marquent vos e-mails marketing comme spam, cela peut affecter votre r\u00e9putation d’exp\u00e9diteur. Encouragez les feedbacks positifs et r\u00e9pondez rapidement aux pr\u00e9occupations.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

L’e-mail marketing est un art d\u00e9licat, et chez Be Clicked Agency, nous sommes l\u00e0 pour vous aider \u00e0 ma\u00eetriser cet art. Avec une approche centr\u00e9e sur le client, nous vous aiderons \u00e0 \u00e9viter les pi\u00e8ges du dossier spam et \u00e0 atteindre vos clients de mani\u00e8re efficace et abordable.<\/p>\n\n\n\n

Contactez-nous<\/a> d\u00e8s aujourd’hui pour une consultation gratuite et d\u00e9couvrez comment nous pouvons transformer vos campagnes d’e-mail marketing.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L’e-mail marketing est un outil puissant pour les entrepreneurs, les coachs, les th\u00e9rapeutes et les commer\u00e7ants locaux. Mais qu’arrive-t-il lorsque vos e-mails marketing soigneusement con\u00e7us atterrissent dans le dossier spam ? Chez Be Clicked Agency, nous comprenons que chaque e-mail marketing est une opportunit\u00e9 de se connecter avec vos clients. Voici pourquoi cela se produit […]<\/p>\n","protected":false},"author":115,"featured_media":36338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Email marketing : Comment \u00e9viter que vos emails tombent en spam","_seopress_titles_desc":"Vos emails tombent en spam ? D\u00e9couvrez les bonnes pratiques pour am\u00e9liorer la d\u00e9livrabilit\u00e9 et garantir que vos messages atteignent bien vos clients.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":{"41380":"1"},"_seopress_pro_schemas":{"41380":{"rich_snippets_lb":{"opening_hours":[{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}},{"am":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}},"pm":{"start":{"hours":"0","mins":"0"},"end":{"hours":"0","mins":"0"}}}]}}},"iawp_total_views":8,"footnotes":""},"categories":[962],"tags":[],"class_list":["post-36337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/posts\/36337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/comments?post=36337"}],"version-history":[{"count":0,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/posts\/36337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/media\/36338"}],"wp:attachment":[{"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/media?parent=36337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/categories?post=36337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beclicked.agency\/en\/wp-json\/wp\/v2\/tags?post=36337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}