SEO isn't rocket science. It's methodical work: understanding what your prospects are searching for, making sure Google can read and understand your site, creating the right content in the right places.
We handle all of it, with measurable results.
SEO
We don't chase pointless actions.
Smart priorities
Clean technical foundation
Pages and articles crafted to match the real search intent of your prospects.
SEO is an ongoing process. We measure, adjust, and improve over time.
To avoid flying blind, we follow a clear framework.
You always know what's being done, why, and what comes next.
We always start by understanding your actual situation. Technical analysis, content audit, your Google Business Profile status, competitive analysis on the keywords that matter to you. We don't recommend anything without looking first.
We present you with a clear plan, ranked by impact: what's really holding back your visibility first, what can wait. Not a laundry list of 50 items where 40 are trivial. Real priorities.
We fix what needs fixing technically, optimize your key pages, create missing content. Every action is documented — you know what was done and why.
We track your ranking progress, organic traffic, and local presence. We adjust what needs adjusting. SEO gets refined over time — that's normal and that's expected.
That's the situation for most small businesses. A website built a few years ago, visually polished, but invisible for the searches that actually matter. Nobody shows up on Google by accident — and nobody disappears without reason.
The most common issues we see:
SEO isn't a mystery. It's about method, consistency, and priorities that are actually clear.
When a prospect searches for "lawyer in Namur," "electrician in Lyon," or "construction company in Durbuy" on Google, what shows up first isn't the regular organic ranking — it's the local pack: a map with 3 highlighted businesses.
This local visibility depends on two things: consistency of your online information and relevance of your service pages to your geographic area. It's achievable, measurable, and usually underused by small businesses.
What we actually do for your local SEO
No black box, no opaque packages.
Clear packages with specific deliverables (for the freelancer who wants clarity on where they stand, or the small business needing a full SEO strategy).
💡 An honest diagnosis before you invest in anything else.
✅ Good to know: if you upgrade to a higher package within 30 days, the €397 Starter fee will be deducted from your quote. You don't pay twice for the same work.
⚠️ This deduction only applies to a charged SEO Starter — it does not apply to audits included as part of a maintenance contract (Site Protect or Web Serenity).
💡 Your site starts working for you. Not tomorrow — today.
💡 An SEO strategy that actually works, tailored to your industry and target locations.
💡 SEO as a growth engine, not just a checkbox.
You need targeted work: audit, key page optimization, geo-targeted pages, backlinks. We do the heavy lifting, deliver results, and you walk away with a better-ranking site and a clear action plan for what's next.
Perfect for SMBs launching a new site, doing a redesign, or wanting a serious upgrade before taking the reins themselves.
SEO isn't a finish line — it's an ongoing process. Algorithms evolve, competitors move, new opportunities emerge. Monthly monitoring lets you adjust continuously and ensures your rankings never quietly slip away.
This management is built into Web Serenity BUSINESS. For others, it's available from €120/month as an add-on to an initial optimization.
Here are the answers to the questions our clients ask us most often.
If you're still on the fence, this section should clear up a lot of things.
The first technical improvements are visible quickly — within a few weeks. But the impact on rankings typically takes 2 to 4 months. SEO is a long-term investment: results build up and stick around well after the initial work is done.
No — and be wary of anyone who promises it. Google doesn't share its algorithms, and rankings vary depending on search context. What we guarantee: a clean methodology, documented actions, and measurable results over time.
It's actually the perfect time to begin. Building on solid technical foundations from day one saves you from having to fix accumulated problems later. We systematically integrate it into all our site builds.
Yes, if you have the time and appetite to learn. We can leave you an action plan to follow. Otherwise, our monthly follow-up at €120/month saves you the headache.
No. The €397 from Starter gets deducted from your next package, as long as you take action within 30 days. The audit we did together becomes the foundation — we don't start over.
That's actually where the impact is fastest and most measurable for small businesses. Localized pages and consistency across your online presence are often the first levers we pull. We also give you specific recommendations for your Google Business Profile — you stay in control, you know exactly what to adjust.
Mostly, yes — it's our go-to platform and where we're most effective. For other CMS platforms, we evaluate case by case.
Yes, no problem. The report comes with a complete action plan you can execute independently. Many clients implement some items themselves and hand the rest over to us.
Let's spend 30 minutes analyzing your real situation: where you stand, what's holding you back, and what we can concretely do to boost your visibility. No strings attached, no jargon.
